Without further ado, let’s explore the top 10 most popular luxury brands of 2023, presented in descending order.

10. Burberry

Seizing the tenth position among the most popular luxury brands online is Burberry, the esteemed British heritage brand. Under new leadership, Burberry is undergoing a revitalization, targeting a new generation of consumers by blending British tradition with modern luxury aesthetics. The brand is diversifying its product offerings, with a focus on expanding its leather goods and shoes portfolio, aiming for accessories to constitute over half of its sales. Burberry’s commitment to sustainability is evident in its goal to reduce production chain emissions by 46% by 2030 and achieve a “climate positive” status by 2040, along with a ban on exotic skins in its collection.

9. Versace

Italy’s Versace, founded in 1978 by Gianni Versace, solidifies its position in the top 10 most popular luxury brands of 2023, climbing ten positions from the previous year. Acquired by Capri (formerly Michael Kors Group) in 2018, Versace’s distinctive style has gained popularity among young consumers through high-profile fashion events and celebrity endorsements. The brand is strategically expanding its accessories segment and enhancing its e-commerce capabilities to widen its global reach.

8. Tiffany

Tiffany & Co., the American jewelry icon acquired by French luxury giant LVMH in 2021, holds the eighth spot in popularity this year. Despite a slight decline, Tiffany is targeting a younger, affluent audience by diversifying its product range and refurbishing its retail stores. The brand has experienced success with collaborations and high-profile ad campaigns, including featuring Beyonce and Jay-Z. Tiffany also unveiled a 200-carat diamond necklace at the Met Gala, appointed K-pop star Jimin as a global ambassador, and reopened its flagship New York store.

7. Prada

Ascending to the seventh position in 2023 is the family-owned brand Prada, with an impressive 49% year-over-year growth in website traffic. Prada’s strategic shift online has resonated with young, affluent consumers, and the integration of new technologies like blockchain and NFTs enhances the overall customer experience. The brand’s commitment to sustainability is evident in the launch of eco-friendly product lines like Eternal Gold jewelry and Prada Paradoxe perfume.

6. Rolex

Maintaining its sixth position, Rolex stands as the most coveted luxury watch brand online and globally. The brand’s stability is attributed to the enduring popularity of its core collections, frequent new model releases, and a growing interest in second-hand watches. Despite lacking e-commerce options, Rolex benefits from the rising popularity of luxury resale sites and its Certified Pre-Owned program. With an estimated $10.3 billion in retail sales in 2022, Rolex dominates the global luxury watch market with a remarkable 31% share.

5. Hermès

Securing the fifth position in the 2023 ranking of the most popular luxury brands online is Hermès, witnessing a notable 33% increase in website traffic year-over-year. Renowned for timeless classics like the Birkin bag, Hermès maintains high desirability and a strong presence in the secondhand market. While adopting a conservative approach to its distribution network, the brand has significantly expanded its product range available on its official website, contributing to a market capitalization surpassing €200 billion ($218 billion) in April 2023.

4. Louis Vuitton

The French luxury powerhouse Louis Vuitton retains its fourth position in Luxe’s 2023 ranking, despite a decline in online search interest. Boasting the largest website traffic volume in 2023, with an average of 16.5 million visitors per month and a 25% year-over-year increase, Louis Vuitton continues to reinvent its iconic product lines and collaborate with artists. The brand’s resilience in China and its status among the top 10 most valuable European brands remain strong. Recent appointments, including Pietro Beccari as CEO and Pharrell Williams as Creative Director of Menswear, are anticipated to further enhance the brand’s online popularity.

3. Chanel

Maintaining its third position in the 2023 ranking of the most popular luxury brands online, Chanel, the French fashion house, experienced a 26% growth in website traffic. Despite its traditional resistance to online sales, Chanel is globally recognized for iconic products like the Classic Flap Bag and fragrances such as Chanel No. 5. The brand’s growth is fueled by a rising number of younger consumers, with actor Timothée Chalamet announced as a brand ambassador. Chanel gained significant exposure through celebrity dressing at the 2023 Met Gala and opening its largest boutique on Rodeo Drive in Beverly Hills. The brand remains privately held by Alain and Gerard Wertheimer, grandsons of Coco Chanel’s early business partner Pierre Wertheimer.

2. Gucci

In the second position for 2023 is Gucci, the Italian fashion house that held the top spot for several years. Despite a decline in online search interest, Gucci exhibits strong digital performance with a 13% growth in website traffic from 2022 to 2023. As a subsidiary of Kering, Gucci continues its metaverse exploration in collaboration with Yuga Labs. The brand’s first by-appointment-only ultra-luxury boutique in Los Angeles, launched in April 2023, further signifies its commitment to innovation and exclusivity.

1. Christian Dior

Securing the top spot in Luxe Digital’s annual ranking for the first time is Christian Dior, showcasing a steady climb from number seven in 2019. A key member of LVMH’s luxury empire, the Paris-based company adopts a forward-thinking approach by exploring the metaverse and venturing into new markets. Christian Dior’s customer engagement is strengthened through directly operated stores, e-commerce, live streaming, and a robust social media presence, particularly in China. In 2023, Dior experienced a 48% growth in website traffic compared to the previous year, driven by the popularity of its iconic handbags, perfumes, and premium skincare line.